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Worldpanel by Kantar is the global source of Perception that reveals the patterns in shopper and client behaviour, to form your manufacturer’s good results, each currently and tomorrow.

Scarlet McNicol, Kantar’s worldpanel manner client supervisor and metaverse professional, discusses The true secret solutions style stores must focus on to help keep buyers engaged. figure out much more under. #fashionretail #Kantar #costofliving #weather #fashion

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Vietnam's FMCG landscape is undergoing a metamorphosis with short-term troubles in 2024 intersected with lasting shifts in demographic structure, economic outlook, and shopper Tastes.

owning arrived at its lowest fee in Just about three decades in July, August saw inflation nudge up once more marginally.

adhering to two yrs of small gross sales for the duration of Tet (the Lunar New 12 months), points are anticipated to search for with the fast moving buyer products business this time all over since the Vietnamese financial system has recovered and customers Possess a constructive outlook on financial potential customers, As outlined by market place analysis company Kantar Worldpanel Vietnam.

The obstacle is convincing them of the value of paid out subscriptions, specially when Price is a concern.” As YouTube new music potential customers in adoption and Spotify proceeds to expand, a chance to provide individualized information to distinct age teams will likely be critical. although youthful listeners benefit algorithm-pushed recommendations, older customers prefer pre-made playlists. Read the entire report to learn more about how accomplishment On this dynamic market place will count on Conference the needs of varied audiences and giving persuasive written content beyond just songs.

detect the shifts reshaping Vietnam's FMCG sector & the growth pillars to aid model prosper in 2024.

find out Vietnam's most chosen FMCG brand names And just how models adapted to modifying client behaviours in publish-pandemic era.

Research by Worldpanel by Kantar displays that Spotify is definitely the leading alternative among new 55+ people, pushed mainly by tips from family and friends. when older listeners might be harder to reach and often favor common formats like radio, they can become faithful subscribers once certain, often as a result of suggestions and free trials. read through more about how premium user satisfaction continues to be high Regardless of rate hikes and attain out to Craig Armer

transcend your regular landscape with the most in depth single source SMM Panel Meaning panel in United kingdom, masking daily buying journeys throughout all channels and shops, on the web and offline. Uncover blind spots with the current customers, uncover much more customers and explore new Areas to checklist your products.

We monitor FMCG buys and developments across all retail channels, by the largest customer panels globally.

professional panels in impulse merchandise, beverages, baby care or pet food are also available in Considerably of our worldwide community.

with the significant Avenue to direct-to-purchaser to on the web marketplaces, improve your share of wallet with a complete check out of the addressable industry. Be preferred far more, on the internet and offline

beneath the new period of zero-COVID Handle, dwelling-centered use thrives. Cooking and sharing culinary skills has become a social exercise between youthful shoppers. other than safeguarding everyday foods supplies to the state, Wilmar and COFCO retain growing their products portfolios throughout distinct types, and launching new solutions with balanced ideas, like 0-trans fatty acid and products made up of all-natural ingredients to enhance the quality of life of consumers.

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